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Marketing

How do I market my company?

Picture yourself walking through a grocery store. The produce is with the produce. The frozen foods are in their own isles. The milk is cleverly placed in the same area where you would find your yogurt or cheese. The grocery store has marketed to you that they know what you want and they’ve made it

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Websites

Websites: 101

What do I need in place before a website is needed?  Domain name (Ex: www.samplesite.com)  Choose the best name that fits your company. It is sometimes helpful to purchase your business name, or purchase a name that is catchy and easy to remember. Website Hosting  A website cannot survive on air alone! Web hosting is

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Websites

Questions you may ask!

When developing the content for your website, be sure to capture the information that viewers need to know in order to make them your customer. Remember, every viewer is a potential customer or an advocate for your message you are providing! These are the types of questions that should go through your head: Am I

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Marketing

Brand Guides

A brand guide is like your companies rule book. It explains how a company or organization will present itself to the customers, users and the world! A brand guide would include the  logo, font, color palette, marketing material, photography and more. Using this guide will allow you to know how and when to use different variations

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