A brand guide is like your companies rule book. It explains how a company or organization will present itself to the customers, users and the world! A brand guide would include the  logo, font, color palette, marketing material, photography and more.

Using this guide will allow you to know how and when to use different variations of your logo. It will also help you understand what to and what not to do when using your logo on different marketing materials.

tGse Note: It is important to know what not to accept when moving from one graphic designer to another!

Not all brand guides are the same! You may at times be offered a small brand guide package other than a larger brand package guide with more valuable details! Make sure you do your research so that you get everything that you may need in your brand guide.

Picture yourself walking through a grocery store. The produce is with the produce. The frozen foods are in their own isles. The milk is cleverly placed in the same area where you would find your yogurt or cheese. The grocery store has marketed to you that they know what you want and they’ve made it easy for you to find the products you need.

Well, this is exactly what you are doing with your business. You will place your items or services in the places where you know your customers or followers will find them!

Where do great things come from?

An Idea! You’ve miraculously come up with a great idea to either make a profit or send out an important message. Now, all you need to figure out is who needs to know about it!

Questions you should answer:

Who do you want to reach?

Figure out who your service or product will appeal too. Think of their age, gender, likes, and dislikes.

How do you want to reach them?

Figure out the type of media avenue your potential customers can be reached. (Flyers, Social Media, Radio, etc…)

Where can I find the type of people I am trying to market to?

Write down where your followers may spend most of there time.