Picture yourself walking through a grocery store. The produce is with the produce. The frozen foods are in their own isles. The milk is cleverly placed in the same area where you would find your yogurt or cheese. The grocery store has marketed to you that they know what you want and they’ve made it easy for you to find the products you need.
Well, this is exactly what you are doing with your business. You will place your items or services in the places where you know your customers or followers will find them!
Where do great things come from?
An Idea! You’ve miraculously come up with a great idea to either make a profit or send out an important message. Now, all you need to figure out is who needs to know about it!
Questions you should answer:
Who do you want to reach?
Figure out who your service or product will appeal too. Think of their age, gender, likes, and dislikes.
How do you want to reach them?
Figure out the type of media avenue your potential customers can be reached. (Flyers, Social Media, Radio, etc…)
Where can I find the type of people I am trying to market to?
Write down where your followers may spend most of there time.